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... > social science subjects > communication and media studies > media studies > media and society > gender in the media > internet and new media > viral advertising and marketing

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viral advertising and marketing  

Definition

  • Viral advertising and marketing constitute a fast-growing phenomenon that can cast light on communication and media. It is generally agreed that the term viral marketing was coined by two venture capitalists Steve Jurvetson and Tim Draper in 1996 when they described the marketing strategy for Hotmail's free e-mail service. [Source: Encyclopedia of Gender in Media; Viral Advertising and Marketing]

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https://concepts.sagepub.com/social-science/concept/viral_advertising_and_marketing

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