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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > viral marketing
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > viral marketing
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > viral marketing
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > viral marketing
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > viral marketing
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > viral marketing
... > social science subjects > business and management > marketing (business) > marketing > advertising > viral marketing
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > viral marketing

Preferred term

viral marketing  

Definition

  • Viral marketing (also referred to as buzz or grassroots marketing) takes advantage of preexisting social networks and new media technologies to increase brand awareness and drive product trials and sales. Viral campaigns work by seeding or infecting a select group of socially active recipients with a marketing message, which they then spread through their social networks much like a viral epidemic. [Source: Encyclopedia of Children, Adolescents, and the Media; Viral Marketing]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/viral_marketing

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