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Preferred term

visual anthropology  

Definition

  • Visual anthropology is the area of anthropology that looks at the visual materials that cultures produce, such as art, video, and other visual objects, as well as the documentation of culture through visual forms like film and photography. Because of this splitting of focus between visual representations in films, photographs, and so on, and the visual productions of art, material culture, architecture, and performance, the definition of what visual anthropologists do has led to confusion within the field itself as it continues to struggle to find an identity defined by a single theory or method. [Source: Theory in Social and Cultural Anthropology: An Encyclopedia; Visual Anthropology]

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https://concepts.sagepub.com/social-science/concept/visual_anthropology

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