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... > social science subjects > sociology > social change > activism and social justice > consumer movements > yomango
... > contexts > population characteristics > socioeconomic factors > social change > activism and social justice > consumer movements > yomango

Preferred term

yomango  

Definition

  • Yomango is an independent franchise created in Barcelona, Spain, in 2002 by tactical media practitioners who take shoplifting as an activist practice. The name is a word play referencing the Spanish denim brand Mango; it is also slang for “to borrow” and “to take things under your sleeve.” Yomango transforms the hidden, individual act of shoplifting into a carnivalesque gesture, collectively shared and publicly exposed. [Source: Encyclopedia of Activism and Social Justice; Yomango]

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https://concepts.sagepub.com/social-science/concept/yomango

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