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youth culture  

Definition

  • Youth culture is a concept that refers to the collective cultural practices of young people who may use elements of consumption as a means of establishing an identity in contrast with, and perhaps in opposition to, the mainstream. Given that the academic significance of consumption arguably lies in its role as a key arena within which elements of social change are negotiated through the everyday, it follows that youth culture constitutes an important element of contemporary consumption studies. [Source: Encyclopedia of Consumer Culture; Youth Culture]

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https://concepts.sagepub.com/social-science/concept/youth_culture

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