Concept information
Preferred term
cultivation theory and science
Definition
- Cultivation theory emerged in the late 1960s as an alternative to the predominant theoretical approaches of the time that emphasized relatively short-term and direct effects of the mass media. The theory was first articulated by George Gerbner of the Annenberg School, University of Pennsylvania. [Source: Encyclopedia of Science and Technology Communication; Cultivation Theory and Science]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/cultivation_theory_and_science
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