Concept information
Preferred term
flogging
Definition
- Flogging, short for fake blog, is a term describing a practice in which an organization or an individual adopts a fake persona on a blog or online discussion board. A common type of flogging occurs when a public relations practitioner pretends to be a customer in order to post positive reviews of products on shopping websites or specially created blogs. [Source: Encyclopedia of Public Relations; Flogging]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/flogging
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