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... > social science subjects > sociology > sociology of education > education beyond schools > cognitive skills > cognitive development > social cognition > heuristic processing
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... > social science subjects > psychology > behavior mechanisms > psychology and behavior > mental development and functions > cognitive skills > cognitive development > social cognition > heuristic processing
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... > social science subjects > psychology > developmental psychology > cognitive development > social cognition > heuristic processing
... > social science subjects > psychology > behavior mechanisms > human development > cognitive development > social cognition > heuristic processing
... > social science subjects > psychology > cognitive psychology > learning and perception > cognitive processes > social cognition > heuristic processing
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social science subjects > psychology > social psychology > social cognition > heuristic processing

Preferred term

heuristic processing  

Definition

  • Definition Heuristic processing refers to a mode of thinking that is based on simple decision rules, or if-then associations, that people use to judge the quality or nature of an object. For example, in deciding whether to vote for a particular candidate, a person might rely on the opinion of an expert (using the heuristic “if expert, then agree”), or on the prevailing view of friends and family (“if there's a consensus, then assume correctness”). [Source: Encyclopedia of Social Psychology; Heuristic Processing]

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https://concepts.sagepub.com/social-science/concept/heuristic_processing

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