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American Voter (publication)  

Definition

  • First published in 1960 by Angus Campbell, Warren Miller, Philip Converse, and Donald Stokes of the Survey Research Center at the University of Michigan, The American Voter (AV) is considered an icon in the study of voting behavior theories and forms the foundation of the National Election Studies. The work is primarily concerned with the fundamental processes of political decision making by individual voters in the election of the American president, specifically as found during the 1956 EisenhowerStevenson presidential vote. [Source: Encyclopedia of Political Communication; American Voter, the]

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https://concepts.sagepub.com/social-science/concept/American_Voter_(publication)

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