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... > social science subjects > communication and media studies > communication studies > communication theory > cultural orientations > Asian communication theory
... > social science subjects > communication and media studies > communication studies > communication theory > non-western orientations > Asian communication theory
... > social science subjects > communication and media studies > communication studies > communication theory > paradigms, traditions, and schools > Asian communication theory

Preferred term

Asian communication theory  

Definition

  • Asian communication theory refers to the body of literature covering concepts and theories derived from the rereading of Asian classical treatises, non-Eurocentric comparisons, East-West theoretical syntheses, explorations into Asian cultural concepts, and critical reflections on Western theory. This entry will begin with a definition of Asian communication theory and then will examine Asian communication theory in relation to the seven communication traditions that Robert Craig elucidated in 1999: rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, socio-cultural, and critical. [Source: Encyclopedia of Communication Theory; Asian Communication Theory]

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https://concepts.sagepub.com/social-science/concept/Asian_communication_theory

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