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Preferred term

Latinos, politics and the media  

Definition

  • A common analogy about Latinos in the realm of politics as well as marketing is that of “a sleeping giant,” which implies a great potential that has yet to be mobilized. Regarding politics and media, however, the Latino giant—that is, the 45 million and rapidly growing population that at 15% of the nation's total is already the country's largest ethnic minority group—is not a single homogeneous body. [Source: Encyclopedia of Political Communication; Latinos and Politics, Media]

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https://concepts.sagepub.com/social-science/concept/Latinos,_politics_and_the_media

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