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Maxwell McCombs  

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  • Maxwell E. McCombs, born in 1938 in Birmingham, Alabama, is one of the two founding fathers of empirical research on the agenda-setting function of the press. McCombs and his longtime research partner, Donald L. Shaw, first tested the hypothesis that the news media have a major influence on which issues the public considers important in the 1968 U.S. presidential election while they worked together as young professors of journalism at the University of North Carolina in Chapel Hill. [Source: Encyclopedia of Political Communication; McCombs, Maxwell (1938–)]

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https://concepts.sagepub.com/social-science/concept/Maxwell_McCombs

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