Concept information
...
communication and media studies
communication studies
political communications
key people in political communication
Preferred term
Paul F. Lazarsfeld
Definition
- Paul F. Lazarsfeld was one of the most influential social scientists of the 20th century. He is credited with the founding of market research and communication research into media effects and the creation of the two-step flow model of mass communication. [Source: Encyclopedia of Political Communication; Lazarsfeld, Paul F. (1901–1976)]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/Paul_F._Lazarsfeld
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}