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Peter Mandelson  

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  • Although a controversial figure, few would deny that Peter Mandelson had a key role in the creation of New Labour, and that he greatly contributed to the transformation of British political communication, driving the changes in the relationship between policy and presentation and in media management. The “Prince of Darkness,” as he became known, grew to be one of Prime Minister Tony Blair's most trusted political, media, and campaign advisers. [Source: Encyclopedia of Political Communication; Mandelson, Peter (1953–)]

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https://concepts.sagepub.com/social-science/concept/Peter_Mandelson

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