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... > social science subjects > communication and media studies > communication studies > political communications > books, films, journals, television > The Effects of Mass Communication (book)
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > books, films, journals, television > The Effects of Mass Communication (book)
... > social science subjects > library and information science > information science > publishing > journalism > political communications > books, films, journals, television > The Effects of Mass Communication (book)
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Effects of Mass Communication (book)
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Effects of Mass Communication (book)
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Effects of Mass Communication (book)
... > social science subjects > politics and international relations > political science > political communications > books, films, journals, television > The Effects of Mass Communication (book)

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The Effects of Mass Communication (book)  

Definition

  • In 1960, Joseph Klapper wrote The Effects of Mass Communication in which he outlined the “phenomenistic approach” to media studies. Klapper explains the approach by stating “it [the phenomenistic approach] is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation” (p. [Source: Encyclopedia of Political Communication; Effects of Mass Communication, The]

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