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... > social science subjects > communication and media studies > communication studies > political communications > books, films, journals, television > The Unseeing Eye (book)
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > books, films, journals, television > The Unseeing Eye (book)
... > social science subjects > library and information science > information science > publishing > journalism > political communications > books, films, journals, television > The Unseeing Eye (book)
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Unseeing Eye (book)
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Unseeing Eye (book)
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > books, films, journals, television > The Unseeing Eye (book)
... > social science subjects > politics and international relations > political science > political communications > books, films, journals, television > The Unseeing Eye (book)

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The Unseeing Eye (book)  

Definition

  • In 1976, Syracuse political scientists Thomas Patterson and Robert D. McClure published The Unseeing Eye: The Myth of Television Power in National Elections, detailing the controversial and groundbreaking results of one of the first rigorous and systematic studies of television's impacts on the outcomes of an election. This National Science Foundation funded analysis employed a four-wave panel study with interviews of over 600 subjects, as well as content analysis of news and political ads aired by both major parties in the 1972 presidential campaign. [Source: Encyclopedia of Political Communication; Unseeing Eye, the]

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https://concepts.sagepub.com/social-science/concept/The_Unseeing_Eye_(book)

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