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Preferred term

UBS  

Definition

  • UBS AG is a global financial services company headquartered in Basel and Zurich, Switzerland. The company identifies itself as the leading global wealth management organization, a top-tier investment banking and securities firm, one of the largest global asset managers, as well as a market leader in Swiss private and commercial banking. [Source: Encyclopedia of Business in Today's World; UBS]

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URI

https://concepts.sagepub.com/social-science/concept/UBS

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