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Concept information

Preferred term

allowances  

Definition

  • a general term for price reductions, payments, or other considerations given by a manufacturer to distribution channel members, such as retailers, to encourage them to do something on behalf of the manufacturer's product; e.g.,. . [Source: Dictionary of Marketing Communications; Allowances]

Broader concept

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URI

https://concepts.sagepub.com/social-science/concept/allowances

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