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... > social science subjects > communication and media studies > media studies > media forms > journalism > consumers and audiences > audience research companies
... > social science subjects > library and information science > information science > publishing > journalism > consumers and audiences > audience research companies
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > consumers and audiences > audience research companies
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > consumers and audiences > audience research companies
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > consumers and audiences > audience research companies
... > social science subjects > communication and media studies > media studies > media forms > journalism > organizations (journalism) > audience research companies
... > social science subjects > library and information science > information science > publishing > journalism > organizations (journalism) > audience research companies
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > organizations (journalism) > audience research companies
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > organizations (journalism) > audience research companies
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > organizations (journalism) > audience research companies
... > social science subjects > psychology > social psychology > group dynamics > group performance and problem solving > organization (group structure) > organizations (journalism) > audience research companies
... > social science subjects > psychology > social psychology > group dynamics > group decision making > group structure > organization (group structure) > organizations (journalism) > audience research companies
... > social science subjects > psychology > social psychology > judgment and decision making > group decision making > group structure > organization (group structure) > organizations (journalism) > audience research companies
... > social science subjects > psychology > social psychology > group dynamics > group structure > organization (group structure) > organizations (journalism) > audience research companies
... > social science subjects > psychology > social psychology > group dynamics > group performance and problem solving > group structure > organization (group structure) > organizations (journalism) > audience research companies
... > social science subjects > psychology > social psychology > group dynamics > intragroup relations > group structure > organization (group structure) > organizations (journalism) > audience research companies
... > social science subjects > psychology > social psychology > group dynamics > organizations > group structure > organization (group structure) > organizations (journalism) > audience research companies
... > social science subjects > psychology > social psychology > group dynamics > organizations > organization (group structure) > organizations (journalism) > audience research companies
... > social science subjects > psychology > social psychology > group dynamics > types of groups and subgroups > organization (group structure) > organizations (journalism) > audience research companies

Preferred term

audience research companies  

Definition

  • Largely because of advertiser demand for reader, listener, and viewer information, print and electronic media spend millions of dollars each year obtaining those data. They rarely develop the data themselves as that is seen as an obvious conflict of interest. [Source: Encyclopedia of Journalism; Audience Research Companies]

Broader concept

Belongs to group

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https://concepts.sagepub.com/social-science/concept/audience_research_companies

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