Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

coalition building  

Definition

  • Coalition building is the process of developing working relationships among individuals, groups, organizations, or nations for the purposes of mobilizing collective action, sharing information, coordinating communication efforts, or using any combination of these functions. Coalitions are a type of an alliance; however, unlike alliances, such as the North Atlantic Treaty Organization (NATO), members frequently organize coalitions for short-term purposes. [Source: Encyclopedia of Public Relations; Coalition Building]

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/coalition_building

Download this concept: