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Preferred term

content analysis  

Definition

  • Content analysis is a tool of qualitative research used to determine the presence and meaning of concepts, terms, or words in one or more pieces of recorded communication. This systematic and replicable technique allows for compressing many words of text into fewer content categories based on explicit rules of coding in order to allow researchers to make inferences about the author (individuals, groups, organizations, or institutions), the audience, and their culture and time. [Source: Encyclopedia of Case Study Research; Content Analysis]

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https://concepts.sagepub.com/social-science/concept/content_analysis

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