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Preferred term

contingency theory  

Definition

  • Contingency theory in public relations refers to the virtue of a strategic approach to decision making adjusted to desires or demands of publics. Contingency theories as a genre in the organizational arena argue that there is no single best way to lead or make decisions. [Source: Encyclopedia of Public Relations; Contingency Theory]

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https://concepts.sagepub.com/social-science/concept/contingency_theory

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