Concept information
Preferred term
cross-cultural consumer marketing
Definition
- Marketing activities that originate in Western countries span the globe and reach many cultures. Questions of cross-cultural ethics arise when marketing practices that are acceptable in one country are inappropriate in another. [Source: Encyclopedia of Business Ethics and Society; Cross-Cultural Consumer Marketing]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/cross-cultural_consumer_marketing
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