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Preferred term

crowdsourcing  

Definition

  • Crowdsourcing is a process by which unofficial, distributed groups of individuals (the “crowd”) voluntarily contribute solutions in response to an open call issued by an individual or organization (the crowdsourcer). The term crowdsourcing was coined by Jeff Howe in 2006. [Source: Encyclopedia of Public Relations; Crowdsourcing]

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https://concepts.sagepub.com/social-science/concept/crowdsourcing

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