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... > social science subjects > communication and media studies > communication studies > science and technology communication > challenges, issues, and controversies > drug advertising

Preferred term

drug advertising  

Definition

  • When people switch on U.S. television today, they will find—in addition to dramas, comedies, and news—a sea of consumer advertisements enticing them to eat burgers, buy cars, and talk to their doctors about drugs. Prescription drug pitches, known as direct-to-consumer (DTC) advertising, emerged on TV, on radio, and in magazines after 1997 and have altered the landscape of how consumers learn about medicine. [Source: Encyclopedia of Science and Technology Communication; Drug Advertising]

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https://concepts.sagepub.com/social-science/concept/drug_advertising

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