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etic and emic  

Definition

  • For centuries, the field of psychology has been interested in understanding behavior and cultures. In effect, social and behavioral scientists have identified two critical approaches in understanding human behavior and cultures: an etic perspective and an emic perspective. [Source: Encyclopedia of Counseling; Etic-Emic Distinction]

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https://concepts.sagepub.com/social-science/concept/etic_and_emic

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