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Preferred term

food marketing to children  

Definition

  • Advertisements permeate children's lives through all forms of media. Food advertising to children, in particular, has been the subject of great interest because of the volume experienced by children, the types of foods advertised to children, and the vulnerability of many children who cannot comprehend the nature of advertising. [Source: Encyclopedia of Obesity; Food Marketing to Children]

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https://concepts.sagepub.com/social-science/concept/food_marketing_to_children

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