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Preferred term

free airtime  

Definition

  • The concept of free airtime generally refers to a plan or process of making commercial airtime available to political candidates at no charge. Application ideas have varied from public forums and debates to political commercials, with proponents citing the public interest standard for broadcasters as the impetus for the free airtime. [Source: Encyclopedia of Political Communication; Free Airtime]

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URI

https://concepts.sagepub.com/social-science/concept/free_airtime

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