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impression management  

Definition

  • Impression management (IM) is the process by which people attempt to influence the images that others have of them. That is, IM describes the many strategies that individuals use in an attempt to be seen in a certain way or to create a particular impression in others' minds. [Source: Encyclopedia of Career Development; Impression Management]

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https://concepts.sagepub.com/social-science/concept/impression_management

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