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Preferred term

issue ownership  

Definition

  • Issue ownership happens when a plurality of voters believes one political party is better suited to handle a particular issue than another party. In the United States, the Republican Party generally “owns” national defense and crime, while the Democratic Party is thought to better handle, and thus “own,” education and the environment. [Source: Encyclopedia of Political Communication; Issue Ownership]

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URI

https://concepts.sagepub.com/social-science/concept/issue_ownership

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