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... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > limited effects theory
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Preferred term

limited effects theory  

Definition

  • Limited effects theory is an approach to mass media effects that claims the media have limited effects on their audiences and/or on society. This theoretical approach emerged in the late 1940s and early 1950s in large part because of a team of researchers at Columbia University (Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet) who conducted a series of studies in Erie County, Ohio, to learn how and why people decided to vote as they did. [Source: Encyclopedia of Political Communication; Limited Effects Theory]

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https://concepts.sagepub.com/social-science/concept/limited_effects_theory

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