Concept information
Preferred term
marketing to children
Definition
- The marketing of products to children is not a new phenomenon, and certainly, the historical record is rife with examples of popular product campaigns geared toward children. However, recent decades have seen an unprecedented expansion in marketing efforts aimed at children. [Source: Encyclopedia of Business Ethics and Society; Children, Marketing To]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/marketing_to_children
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