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Preferred term

mass media  

Definition

  • Mass media is typically defined as a form of technology (including radio, film, and television, but also encompassing newspapers, magazines, and book publishing, as well as advertising, marketing, and public relations) or institutional organization (Time-Warner, RCA, BBC, AOL, Al-Jazeera, and so on). Beyond these narrow definitions, mass media also encompasses shifting cultural forms shaping human perception and possibilities for social change. [Source: Encyclopedia of Environment and Society; Mass Media]

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URI

https://concepts.sagepub.com/social-science/concept/mass_media

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