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Preferred term

media convergence  

Definition

  • Media convergence is an overarching term that describes a number of developments in the field of mass communication. The term has several connotations, and it is important to understand its different meanings and uses and their implications. [Source: Encyclopedia of Gender in Media; Media Convergence]

Broader concept

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URI

https://concepts.sagepub.com/social-science/concept/media_convergence

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