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media effects  

Definition

  • Research on how children respond to media and on the nature of media effects still is most extensive with regard to the effects of television viewing on children's development. There rarely is one universal effect of media use, but specific aspects of such use may predict positive or negative outcomes in at least some children and teenagers. [Source: Encyclopedia of Children, Adolescents, and the Media; Media Effects]

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https://concepts.sagepub.com/social-science/concept/media_effects

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