Concept information
Preferred term
public relations ethics
Definition
- The ethical issues of public relations arise because public relations is not just a set of techniques to disseminate information. There is always a perceptual objective to be achieved, and ethical dilemmas abound in how that objective is achieved. [Source: Encyclopedia of Business Ethics and Society; Public Relations Ethics]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/public_relations_ethics
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