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... > social science subjects > communication and media studies > communication studies > science and technology communication > changing awareness, opinion, and behavior > social marketing
social science subjects > business and management > business ethics > corporate social responsibility > social marketing
... > social science subjects > business and management > sociology of work > sociology of work encyc > labor movement and other forms of collective action > corporate social responsibility > social marketing
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social science subjects > business and management > critical management studies > critical marketing studies > social marketing
social science subjects > business and management > marketing (business) > critical marketing studies > social marketing
social science subjects > health and social care > health psychology > health and behavior > social marketing
... > social science subjects > psychology > applied psychology > health psychology > health and behavior > social marketing
... > social science subjects > psychology > social psychology > applied social psychology > health psychology > health and behavior > social marketing
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > social marketing
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > social marketing
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social science subjects > business and management > marketing (business) > marketing > social marketing
social science subjects > health and social care > health care management > marketing and customer value > social marketing
... > social science subjects > business and management > finance > financial management > marketing of health services > social marketing
... > social science subjects > health and social care > health care quality, access, and evaluation > delivery of health care > health services accessibility > marketing of health services > social marketing
... > social science subjects > health and social care > health occupations > health service administration > patient care management > delivery of health care > health services accessibility > marketing of health services > social marketing
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... > social science subjects > health and social care > health policy > health services > health service administration > patient care management > delivery of health care > health services accessibility > marketing of health services > social marketing
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > marketing of health services > social marketing
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > marketing of health services > social marketing
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > marketing of health services > social marketing
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > marketing of health services > social marketing
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > marketing of health services > social marketing
... > social science subjects > business and management > marketing (business) > marketing > marketing of health services > social marketing
... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > social marketing
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political communication theory > social marketing
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political communication theory > social marketing
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political communication theory > social marketing
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political communication theory > social marketing
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political communication theory > social marketing
... > social science subjects > politics and international relations > political science > political communications > political communication theory > social marketing
... > social science subjects > sociology > sociology of health, illness and the body > sociology of health > social and cultural factors > social marketing
... > contexts > population characteristics > health > public health > epidemiology > social science perspectives on epidemiology > social marketing

Preferred term

social marketing  

Definition

  • Social marketing is the application of traditional marketing tools and practices to promote social products rather than consumer goods and services. The term social marketing was coined in 1971 by Philip Kotler and Eduardo Roberto to describe socially based campaigns, though government agencies and nonprofit organizations had been using marketing practices many years beforehand. [Source: Encyclopedia of Political Communication; Social Marketing]

Broader concept

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URI

https://concepts.sagepub.com/social-science/concept/social_marketing

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