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... > social science subjects > health and social care > health and society > cancer and society > known or suspected carcinogens > obesity > obesity as a public health crisis > social marketing and obesity
... > social science subjects > sociology > family studies > motherhood encyc > issues in motherhood > child poverty > nutrition > human nutrition > overnutrition > obesity > obesity as a public health crisis > social marketing and obesity
... > social science subjects > psychology > social psychology > interpersonal relationships > human relationships > family studies > motherhood encyc > issues in motherhood > child poverty > nutrition > human nutrition > overnutrition > obesity > obesity as a public health crisis > social marketing and obesity
... > social science subjects > sociology > social interaction > human relationships > family studies > motherhood encyc > issues in motherhood > child poverty > nutrition > human nutrition > overnutrition > obesity > obesity as a public health crisis > social marketing and obesity
... > social science subjects > sociology > social theory > micro-interactionist theory > social interaction > human relationships > family studies > motherhood encyc > issues in motherhood > child poverty > nutrition > human nutrition > overnutrition > obesity > obesity as a public health crisis > social marketing and obesity
... > contexts > population characteristics > socioeconomic factors > poverty > child poverty > nutrition > human nutrition > overnutrition > obesity > obesity as a public health crisis > social marketing and obesity
... > contexts > population characteristics > health > public health > school health > special populations and vulnerable youth > child poverty > nutrition > human nutrition > overnutrition > obesity > obesity as a public health crisis > social marketing and obesity
... > social science subjects > psychology > behavior mechanisms > human development > health and well-being > nutrition > human nutrition > overnutrition > obesity > obesity as a public health crisis > social marketing and obesity
... > social science subjects > health and social care > health sciences > nutrition > human nutrition > overnutrition > obesity > obesity as a public health crisis > social marketing and obesity

Preferred term

social marketing and obesity  

Definition

  • Social marketing involves the adaptation of highly successful commercial marketing principles to promote health by effecting behavioral change in members of a target population. Social marketing is not a theory by itself, but rather draws upon theories and models from the behavioral and social sciences for understanding and influencing human behavior. [Source: Encyclopedia of Obesity; Social Marketing and Obesity]

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URI

https://concepts.sagepub.com/social-science/concept/social_marketing_and_obesity

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