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Preferred term

state regulation  

Definition

  • legislation, consumer protection measures, and other efforts at the state level designed to monitor and control marketing activities such as advertising; individual states vary in their approach to governing unfair and deceptive marketing practices, but every state has the power to investigate and prosecute cases, and each is a valuable extension of the federal regulatory mechanisms aimed at consumer protection and the preservation of competition. [Source: Dictionary of Marketing Communications; State Regulation]

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URI

https://concepts.sagepub.com/social-science/concept/state_regulation

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