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Preferred term

stereotypes  

Definition

  • Stereotypes are rigid clusters of overly simplified social and cultural characteristics conjoined into a single, imagined identity or schematic theory used to label a social group and assess members' character, attitudes, and behaviors. They offer comfortable, convenient filters to make sense of complexity and are inherent in the act of social categorization and perception. [Source: Encyclopedia of Anthropology; Stereotypes]

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URI

https://concepts.sagepub.com/social-science/concept/stereotypes

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