Concept information
Preferred term
survey research
Definition
- Survey research is a specialized type of research used primarily in quantitative research, although it may also be employed in qualitative contexts. Its chief function is to gain insights concerning the characteristics of a particular group of people (e.g., demographic characteristics, purchasing habit, attitudes, or behaviors). [Source: Encyclopedia of Sports Management and Marketing; Survey Research]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/survey_research
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