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Preferred term

trust and credibility  

Definition

  • The issue of trust gained greater attention with the culturalist turn of sociology, when soft variables and intangibles began to receive more attention. Central for social interaction, trust reduces complexity and therefore facilitates human capacity to act. [Source: The Encyclopedia of Political Science; Trust and Credibility]

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https://concepts.sagepub.com/social-science/concept/trust_and_credibility

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