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Preferred term

viewer age and television  

Definition

  • Age is generally regarded as one of the most fundamental structuring factors with regard to the television audience. However, it should be noted that age in itself is not an explanatory variable but rather a convenient indicator of various kinds of development that are normal in human beings as they pass through the life span. [Source: Encyclopedia of Children, Adolescents, and the Media; Television, Viewer Age and]

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URI

https://concepts.sagepub.com/social-science/concept/viewer_age_and_television

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