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Preferred term

emergent design  

Definition

  • Emergent design involves data collection and analysis procedures that can evolve over the course of a research project in response to what is learned in the earlier parts of the study. In particular, if the research questions and goals change in response to new information and insights, then the research design may need to change accordingly. [Source: The SAGE Encyclopedia of Qualitative Research Methods; Emergent Design]

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https://concepts.sagepub.com/social-science/concept/emergent_design

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