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... > social science subjects > business and management > marketing (business) > consumer culture > production, exchange and distribution in consumer culture > Channels of Desire

Preferred term

Channels of Desire  

Definition

  • The concept of channels of desire basically refers to ways in which various social agents mediate communication about what is desirable and what is not. As such, it incorporates all social autocommunication about the goals and purposes of life and the practices and aspirations that constitute it, from schooling and other socialization systems to mass mediatized imagery. [Source: Encyclopedia of Consumer Culture; Channels of Desire]

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https://concepts.sagepub.com/social-science/concept/Channels_of_Desire

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