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Protestant ethic  

Definition

  • The Protestant ethic is a fundamental cultural form crucial to the study of consumer culture. At its most basic, it is a moral injunction that endorses the individual's duty to create wealth and achieve success by hard work, thrift, saving, and investment. [Source: Encyclopedia of Consumer Culture; Protestant Ethic]

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https://concepts.sagepub.com/social-science/concept/Protestant_ethic

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