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... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > accommodation theory
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > accommodation theory

Preferred term

accommodation theory  

Definition

  • Sociolinguistic research in the 1950s and 1960s had shown how people change the degree of formality of their language as a function of the social contexts in which they find themselves. This was explained in terms of social norms dictating language use. [Source: Encyclopedia of Communication Theory; Accommodation Theory]

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https://concepts.sagepub.com/social-science/concept/accommodation_theory

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