Concept information
Preferred term
active vs. passive models of information processing
Definition
- Although we may believe that we do the majority of our information processing—from watching ads and television shows to shopping and voting—in a very active, rational way, numerous dual-process models and theories developed in the fields of communication, marketing, and social psychology demonstrate how we often take in and use information passively, perhaps even without our awareness. Developmental psychologists have recently demonstrated that this can be especially true of children and adolescents, suggesting that mass media may subtly but profoundly persuade them and that they are more likely than adults to judge and act without considering the consequences. [Source: Encyclopedia of Children, Adolescents, and the Media; Information Processing, Active Vs. Passive Models of]
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/active_vs._passive_models_of_information_processing
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