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Preferred term

ad watch  

Definition

  • An ad watch is a media report and evaluation of political advertising content. Washington Post columnist David Broder is credited with urging fellow journalists to be more watchful of political advertising messages and making coverage of advertising claims a standard feature of campaign news. [Source: Encyclopedia of Political Communication; Ad Watch]

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URI

https://concepts.sagepub.com/social-science/concept/ad_watch

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