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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > advertising and aggression
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > advertising and aggression
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > advertising and aggression
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > advertising and aggression
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > advertising and aggression
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > advertising and aggression
... > social science subjects > business and management > marketing (business) > marketing > advertising > advertising and aggression
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > advertising and aggression
... > social science subjects > communication and media studies > media studies > media and society > gender in the media > discrimination and media effects > violence and aggression > advertising and aggression
... > social science subjects > communication and media studies > media studies > media and society > youth and media > violence and aggression > advertising and aggression

Preferred term

advertising and aggression  

Definition

  • Although the presence of aggression in television programming has been thoroughly investigated, aggression in television commercials has received considerably less attention from researchers. However, the study of aggression in television commercial content (especially commercials frequently viewed by children and adolescents) is indeed important, given that approximately 15% to 20% of all television content is devoted to commercials, with the average viewer exposed to approximately 60,000 commercials per year. [Source: Encyclopedia of Children, Adolescents, and the Media; Aggression, Advertising and]

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https://concepts.sagepub.com/social-science/concept/advertising_and_aggression

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